Glow Skin is a fresh, bold and youthful female skincare brand designed to restore and safeguard all skin complexions.

The key design decisions were to play off the word 'glow' using a gradient for the brand’s colours allowed for a bold glow-like feel. Being targeted at a younger customer base the gradient was able to provide a unique and modern feel to the face of the brand.

Designing the logo I wanted to keep the type thick and bold while keeping the edges curved to prevent it from looking harsh giving it a soft and calm feeling.